Understanding How Life Insurance is Sold

Distribution Channels

Our team is uniquely qualified to handle communications and projects for any distribution channel in the life insurance industry. The Life Support Team's life insurance experience includes companies that developed and sold products through multiple distribution channels and created new innovative product lines, creative channels, private labels, co-branded products and unique distribution strategies.

We understand the business and the various models you utilize to reach the consumer. We can cater to every member of the life insurance sales chain. Here are just some of the ways we can help you accomplish your goals:

  • Insurance Carriers – Comprehensive marketing support, market research, web sites, stand-alone projects, integrated campaigns
  • Marketing Organizations – Project leadership; meeting facilitation; marketing; promotions; market research; process improvement; development of organizational, product, distribution  and promotional strategies
  • Brokerage General Agents – Broker recruitment, developing brand image for agency, lead generation
  • Independent Agents, Career Agents, Advisors, Brokers, Producers – Marketing campaigns and deliverables, lead generation, sales ideas, brochures and web sites
  • Financial Institutions (national, regional and local banks, credit unions, wire houses) – Insurance education (advisor and consumer); direct mail; lobby advertising, statement stuffers and other integrated campaigns
  • Independent Marketing Organizations – Direct advertising, mass solicitation, agent recruitment
  • E-retailers – Branding, sales ideas, process improvements, lead generation, TV-Radio-Newspaper advertising campaigns

The Life Support Team is the experienced partner you need to conquer the complexities of the business. To get started, click here.


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