Legal Issues for Advertising and Public Relations in the Life Insurance Industry

Legal and Compliance Understanding

With all of the fine print that has to accompany today’s financial advertisements, you need a partner who understands the restrictions and requirements that govern the marketing of life insurance, annuity and banking products.

The Life Support Team is well-versed and experienced in dealing with these complex rules and can help you navigate through these sometimes murky waters. We have years of experience interfacing with legal departments and compliance experts to ensure all marketing and sales efforts conform to both internal and external regulations. We can manag e the “red tape” and still produce high-quality, effective sales solutions to enhance and advance your business – all in step with the current regulations.

We understand all of the strategic, sales and "fine print" issues that surround the life insurance industry today:


  • Product development concerns
  • State filing and approval processes
  • Product descriptions and specifications
  • Advertising design and language parameters
  • Product, carrier and agent representation and disclosures
  • Illustration software requirements
  • Licensing regulations


These issues can present a substantial and wasteful learning curve for the “run-of-the-mill” agency. Work with an experienced partner you can trust -- contact the Life Support Team today!

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